Impressive! The Trail Blazers have announced a limited release of the Chinese version of Yi Hanxun's jersey, sending Mid-Autumn Festival greetings to everyone.

On October 7th Beijing time, the Trail Blazers officially announced the release of jerseys featuring Yi Hanxun's name in Chinese. Along with the announcement, they shared an image wishing everyone a happy Mid-Autumn Festival, captioned: "A full moon connects us all, limited release in the Rip City." According to the official website link, all versions of the Trail Blazers jerseys are now available with Yi Hanxun’s Chinese name, showing the significance of the No.16 rookie.

At the media day a week ago, Trail Blazers president Hankins spoke about Yi Hanxun, noting that the team’s social media attention during the Summer League ranked first in the league, largely thanks to Yi Hanxun. He also mentioned consulting with Houston Rockets executives about team operations during the Yao Ming era.

“From a business perspective, when we selected Yi Hanxun, I was very excited about the global growth opportunities for the team. We need to carefully nurture this international connection: some fans in China may already know the Trail Blazers, but many are hearing about us for the first time, so we must build genuine relationships with them — if done well, there will be many commercial opportunities ahead.”

“There was a notable phenomenon this summer: in nearly 13 years with the team, I’ve never seen our social media engagement during the July Summer League rank first in the league, which is largely due to the massive audience Yi Hanxun attracted. Also, our attention on Chinese platforms grew explosively. Our team performed very well in this area in July, and we will continue to deepen these connections as we prepare for the new season.”

Regarding concrete actions, Hankins also mentioned several directions.

“First, we are enhancing social media operations and maintaining close cooperation with NBA China. Over the past two months, the team has studied opportunities in the Chinese market — both in user engagement and commercial aspects. Second, the NBA International Games will visit Macau, China this year. Although we won’t participate, we will follow the event closely to learn from it. Additionally, our team is based on the U.S. West Coast, so game times are very convenient for Chinese fans, which is a natural advantage.”

Now, the Trail Blazers releasing Yi Hanxun’s jersey with Chinese characters and sending Mid-Autumn Festival greetings shows how much they value him. Let’s look forward to Yi Hanxun delivering strong performances and establishing himself firmly in the NBA this upcoming season.