How could the official CBA commentary be like this? Douyin Sports issued an overnight apology!

After work, I tuned into the Guangdong vs. Shenzhen derby live, and unexpectedly, the barrage of comments suddenly blew up...

What exactly happened?

“Heard monkeys howling from both shores,” “That shout for the ball just now was especially funny, very much like monkey cries,” “Feels like we’ve accidentally entered the Mountain of Flowers and Fruit”…

If these words were spoken in some self-media host’s live broadcast or by trolls in the comments, I wouldn’t understand, but I wouldn’t want to understand.

After all, under today’s internet ecosystem, the bigger the forest, the more kinds of birds there are...

In the sports world, insults, slanders, rumors, defamation, teasing, distortion of facts, and personal attacks between different “camps” are not uncommon, so I won’t elaborate.

But the above remarks were made in the official CBA live broadcast, spoken by the commentator during the Guangdong vs. Shenzhen game.

Yes, it was in the official live broadcast.

After realizing the mistake, Douyin Sports’ official account issued a late-night apology.

They expressed apologies to the fans on social media, stating that the related remarks violated platform rules and that the commentator has been removed from commentary duties.

I’m not speaking with hindsight; I wasn’t surprised by this at all.

Why? Because this season, the CBA live broadcast landscape has changed.

Douyin and Migu represent completely different systems and logics.

Although I have previously criticized some of Migu’s older commentators for not doing their homework or updating their knowledge base.

But regardless, the studio format is relatively traditional and professional for game analysis.

For example, they invite professional players like Guo Ailun, Li Gen, Zeng Lingxu, and Sun Yue as guests.

From a personal acceptance standpoint, I’m willing to pay for a membership.

But I’m very uncomfortable when during the chat, Sumner suddenly links to 123, asking me to buy Assam milk tea, or when they say “brothers, please give me some follows” while watching the game...

Though the official live room doesn’t sell goods, from a professional analysis perspective, the current official commentators lack sufficient ability.

They frequently mispronounce players’ names; how can you expect them to provide professional content?

In this regard, it’s not just bragging by Di Ge; their knowledge reserve is less than mine.

When young players like Chen Jiazhen and Wang Hongze perform well, is it so hard to introduce their backgrounds with the National Youth and Gaogao teams?

When the camera shows McColl mopping the floor off the court, can’t they talk about his background?

So far, it seems very unlikely to hear such commentary...

But from the platform’s logic, as long as there’s traffic and goods can be sold, that’s enough.

This time, however, the commentator clearly crossed the line.

Around New Year’s Day, there were rumors that Migu would resume CBA broadcasts, but it didn’t happen in the end.

As fans, we are outsiders and don’t know if there are any updates currently.

On Douyin, the model is a guaranteed minimum plus commission from sales, so CBA’s final revenue will largely depend on the sales volume generated by each host.

On Migu, CBA holds a fixed broadcast contract that guarantees income regardless of circumstances.

Migu’s offer to CBA is not purely commercial; it includes social responsibility as a state-owned enterprise, which inevitably results in losses.

However, the two sides have not reached an agreement on the new contract.

From the current situation, the “Douyin live broadcast” model clearly cannot succeed.Recently, He Tianju lost his live streaming rights because he failed to meet sales targets...

In the bigger picture:

Broadcasting fees are a significant source of income for many private clubs and represent the main revenue share.

CBA is essentially quitting a secure job in Shandong to start a business in Shenzhen... the risk is huge.

For teams relying on league revenue shares to survive, this is a harsh winter.