On April 15 Beijing time, NBA China officially released the latest jersey and team merchandise sales rankings, clearly reflecting the current popularity of NBA stars and teams in China, making star appeal and team market influence evident.

On the player jersey sales list, Warriors' Curry topped the chart, becoming the star with the highest jersey sales this season. Doncic and James followed closely, ranking second and third respectively, demonstrating the steady appeal of both the new-generation superstars and the veteran legends. Harden ranked fourth, while Chinese player Yang Hansen secured the fifth spot, becoming a standout presence on the list.
Irving, Morant, Wembanyama, Durant, and Edwards also made their way into the top ten. These players have gained the affection of Chinese fans through their on-court performances and personal charisma.

In terms of team merchandise sales, the Los Angeles Lakers remained firmly at the top. As a longstanding NBA powerhouse, their market appeal has never diminished. The Golden State Warriors and the Chicago Bulls ranked second and third respectively; the former leverages its years of championship pedigree, while the latter carries the classic nostalgia of countless fans.
The Houston Rockets and the Los Angeles Clippers occupied the fourth and fifth positions. The Portland Trail Blazers, Boston Celtics, Dallas Mavericks, Phoenix Suns, and Oklahoma City Thunder also entered the top ten. This ranking reflects both the popularity advantage of traditional strong teams and the market potential of some emerging teams.
Overall, whether for players or teams, the popularity rankings reflect the current preferences and market landscape of NBA fans in China, showcasing both the continuation of classic legends and the rise of new-generation forces.