Accurately Diagnosing and Thoroughly Assessing the Current State of Channels

In the first half of this year, Guangzhou Sports Lottery initiated a special investigation covering all physical channels city-wide, performing an extensive evaluation of 2,838 physical outlets.

This survey covered 2,536 traditional stores, 117 display and experience centers, 110 small and micro retail outlets, and 75 convenience chain stores. Through questionnaires and data analysis, it systematically reviewed the channel management and operational status, providing decision-making support for optimizing sales channel network layout and enhancing the capabilities of agents.

The survey focused on key dimensions such as regional operational differences, customer group characteristics, and the competency level of agents, accurately mapping out a comprehensive “panorama” of the development of Guangzhou Sports Lottery’s physical channels.

Multi-dimensional Empowerment to Activate Channel Development Momentum

The survey results serve as a “navigator” for Guangzhou Sports Lottery’s channel management. At the resource allocation level, it provides scientific basis to optimize channel network layout and avoid homogenized competition; in marketing strategy, it enables precise measures based on customer profiling to effectively expand market space; in team building, it guides strengthening agent capabilities, promotes iterative upgrades of training systems, and comprehensively enhances staff responsibility awareness and professional skills.

Responsibility as the Foundation to Strengthen the Public Welfare Communication Front

Physical channels are not only key points for implementing the concept of responsible lottery but also bridges connecting the public with public welfare causes.

Each physical store not only undertakes lottery sales functions but also plays an important role in promoting sports development, serving employment and livelihoods, and spreading public welfare concepts and sports culture.

Over the past year, Guangzhou Sports Lottery has continuously advanced channel optimization and transformation: upgrading the image of 540 “old and deteriorated” physical stores to refresh their appearance; innovating and launching multiple self-driven marketing activities to stimulate market vitality; addressing instant ticket supply challenges by promptly introducing site-building support policies to stabilize channel scale and help agents overcome difficulties together. These measures reflect Guangzhou Sports Lottery’s meticulous management of physical channels and demonstrate a pragmatic commitment to responsible lottery construction.

Innovation-driven to Outline the Blueprint for Future Development

This special survey has transformed data insights into scientific management decisions, providing optimization directions for building a well-structured, standardized, and high-quality service sales network. Guangzhou Sports Lottery will leverage this survey as an opportunity to deepen responsible lottery construction, promoting the physical channels’ shift from “scale expansion” to “quality improvement” and from “single sales” to “comprehensive services.” Through digital empowerment, differentiated operations, and professional training, it aims to create high-quality sales channels with Guangzhou characteristics, injecting new momentum into the sustainable development of the sports lottery cause and making greater contributions to the development of sports and public welfare undertakings.