Barca finalizes one of the most expensive contracts in its history

FC Barcelona is set to reveal a new sponsorship contract with Spotify, which ranks among the largest deals in European football history.

According to the agreement, the world’s leading music streaming platform will continue to feature on both the men’s and women’s Barcelona kits until 2030, while retaining the naming rights for Camp Nou stadium through 2034.

Starting in 2026, Barcelona will earn approximately 75 million Euros annually from kit sponsorship, including 65 million Euros for match kits and 10 million Euros for training gear. Additionally, Spotify will pay 20 million Euros per year for stadium naming rights until 2030, plus another 80 million Euros from 2030 to 2034. The total contract value could reach up to 460 million Euros, setting a record for the club.

This is a significant step for Barca to strengthen its finances in support of the 1.5 billion Euro Espai Barca project, a comprehensive renovation plan for Camp Nou and the surrounding sports complex. Once completed, the new stadium will hold up to 105,000 seats, becoming the largest stadium in Europe and the third largest worldwide.

Spotify and Barcelona first partnered in 2022, at a time when the Catalan club was struggling with a severe financial crisis and debts totaling 1.5 billion Euros. The then 280 million Euro deal was seen as a lifeline helping Barca navigate through tough times.

Just three years later, the club’s financial situation has improved significantly. According to the 2024–2025 report, Barcelona’s losses have been reduced to 17 million Euros, while revenue reached 1 billion Euros, largely due to record commercial agreements with Nike, Spotify, and other global sponsors.

This extension deal clearly reflects Barcelona’s growing commercial strength. Beyond its historic appeal, the club has successfully capitalized on recent titles including La Liga, the Copa del Rey, and the Spanish Super Cup. Furthermore, new sponsorships like Ambilight TV (sleeve sponsor) and travel partnerships continue to reinforce Barca’s global influence.

Currently, with Camp Nou under renovation, Barca must temporarily play at the Olympic Lluís Companys stadium (60,000 capacity). However, with abundant funding from Spotify, fans can confidently expect their beloved team to return to the new “holy ground” Camp Nou at the prime moment of the Hansi Flick era, aiming to conquer Europe.