Juventus changes center-forward as Vlahovic leaves on a free transfer, with Sorloth poised to succeed.

Juventus is the club that spends the most in Serie A, but their results have been dreadful. Placing sixth in the 2025-26 campaign, they failed to qualify for the Champions League next season. To improve, Juventus needs to acquire players capable of competing in high-stakes games, and also select a bold, energetic coach instead of rotating through uninspired Italian tacticians.

Vlahovic's contract with Juventus expires at the end of this month. The player is demanding an annual net salary of €8 million, plus a signing bonus and high commissions. Juventus' signing of Vlahovic is a symbol of their transfer mistakes in recent years; parting ways might not be a bad thing for the club.

According to the latest from journalist Matteo Moretto, Juventus plans to sign a new center-forward this summer to replace Vlahovic. They have already contacted the agent of Atletico Madrid striker Sorloth, and the club is very interested in the Norwegian tall striker.

Sorloth is now 30 years old, still in his prime for Serie A. Standing 1.96 meters tall, he is a left-footed center-forward valued at €20 million by Transfermarkt. In the 2025-26 season, he made 57 appearances for Atletico Madrid, scoring 20 goals and providing 1 assist. His current annual salary is €7.29 million before taxes, so Juventus would face little pressure in terms of wages.