2026 World Cup: A Chance to Promote Vietnamese Cuisine in Canada

For many Vietnamese restaurants, this is an opportunity to promote traditional cuisine to local diners, international tourists, and football fans from around the world.

At Sen Vietnamese Cuisine, this year's World Cup is considered a special occasion. The restaurant is decorated with national flags from many countries, and a large screen in the central area allows diners to enjoy Vietnamese food while watching their favorite matches.

Sharing with TTXVN's correspondent in Canada, Sen Vietnamese Cuisine manager Huong Nguyen said the restaurant aims to create a welcoming atmosphere for all diners, regardless of their nationality, by displaying flags from various countries.

Sen Vietnamese Cuisine also has a large TV screen so diners can enjoy Vietnamese dishes while cheering for their favorite matches.

Not only preparing the space, the restaurant also focuses on sourcing ingredients and staffing to meet the surge in customers on match days. This preparation makes Sen Vietnamese Cuisine a welcoming stop during the World Cup, where international diners can watch football and experience Vietnamese flavors.

A diner named Kennice told TTXVN's correspondent that she has enjoyed Vietnamese food many times and especially loves pho. According to her, the atmosphere is very pleasant and friendly, the service and food are both excellent, so this is a place she frequently visits.

If pho is an enticing culinary experience for international diners, for Vietnamese living abroad, a bowl of pho also evokes the taste of home. Thuy Dao, a Vietnamese-American traveler visiting Canada during the World Cup, said the pho here gives her a distinct taste of Vietnam.

This is Thuy Dao's first visit to Sen Vietnamese Cuisine, and her natural instinct was to order pho because it is her favorite dish. According to her, just the aroma is tempting, and one bite feels rich and unforgettable. The fresh rice noodles suit the whole family's palate. Being able to enjoy delicious Vietnamese food while watching the World Cup on a large screen makes her very happy.

For the restaurant, the World Cup is a rare opportunity to reach a broader customer base, from local residents to international tourists. In the flow of a global sports event, Vietnamese dishes such as pho, spring rolls, or broken rice with pork not only satisfy culinary needs but also become a way to tell the story of Vietnamese culture.

According to Huong Nguyen, although living and working in Canada, the restaurant staff are always proud of their homeland's culture and cuisine. Sen Vietnamese Cuisine will take advantage of this World Cup season to promote Vietnamese food, showing everyone that Vietnamese cuisine is very appealing.

From steaming bowls of pho to snacks enjoyed while watching matches, Vietnamese cuisine has a special stage during the World Cup in Canada. There, the ball brings people closer together, and Vietnamese flavors become a bridge for international diners to learn more about the culture, people, and community of Vietnamese in this multicultural country.