Striker Nguyen Dinh Bac has secured a management agency ahead of the 2026 ASEAN Cup.

On July 14, Hanoi witnessed the official signing of a collaboration between striker Nguyen Dinh Bac and Dentsu Sports Vietnam, which is part of the Dentsu Group from Japan.

The management firm will support Nguyen Dinh Bac in crafting a strategic image development plan, linking him with appropriate commercial partners, and executing long-term media and community initiatives.

The signing comes amid an increasing emphasis on professional player brand and image management in Vietnam. Leveraging the Group's expertise and worldwide reach, Dentsu Sports Vietnam aims to strengthen its position in this sector, creating fresh opportunities for the professional management of player images in the Vietnamese market.

Nguyen Dinh Bac, the forward, formally inked an agreement with Dentsu Sports Vietnam, which is a subsidiary of the Dentsu Group from Japan.

Sharing at the announcement ceremony, Nguyen Dinh Bac said: "Football remains my primary focus, but I also aspire to develop a professional personal brand that provides a stable base for my career growth. I am confident that this collaboration will open up further chances for me to evolve as a player and as a person."

Scenes from the signing event of Dinh Bac's cooperation agreement.

According to the management agency's representative, Nguyen Dinh Bac is a highly promising young talent in Vietnamese football, with strong technical abilities, a drive for improvement, and a positive public image. The two parties hope that this partnership will help establish a professional athlete brand development framework and create numerous future collaboration prospects.

Nguyen Dinh Bac, born in 2004, is a forward for Hanoi Police FC and the Vietnam national team. Regarded as one of the most prominent young footballers in the country, his accolades include the V.League 2025/26 title, a SEA Games 33 gold medal, the 2025 Southeast Asian U23 Championship, the 2025 Vietnam Silver Ball award, and the 2025 Vietnam Best Young Player honor.