Liverpool's newest signing, French forward Hugo Ekitike from Eintracht Frankfurt in a transaction valued at 79 million pounds ($106.84 million), including add-ons, has brought the club's transfer spending this window to nearly 300 million pounds. They are also reportedly considering a deal exceeding 100 million for Alexander Isak.
In terms of departures, six players, including Trent Alexander-Arnold, have so far generated approximately 64 million pounds.
This expenditure signifies a significant shift from Liverpool's historically cautious market strategy. Nevertheless, Hogan insists that the club remains committed to its policy of financial sustainability.
"It doesn't just happen; it's been years in the making," Hogan told The Athletic in an interview.
"One of our constant focuses is on maintaining that 'virtuous circle.' We strive to manage the club effectively to maximize revenue generation. This, in turn, allows us to reinvest more into the team.
"The challenge arises when you only consider a single summer. That can distort the data. There were numerous comments last summer regarding our spending being insufficient..."
Hogan elaborated that this strategy aligns with the aspirations of the American-led Fenway Sports Group (FSG), which aims to build on last season's Premier League title under manager Arne Slot.
"We also acknowledge that, having won the English league title for the 20th time, we are one of the largest clubs globally. We want to ensure that we operate accordingly," he added.
"Attracting major global stars to play at Anfield, filling stadiums in Hong Kong and Japan, are expectations we have and strive to achieve."
Liverpool will compete against AC Milan in Kowloon, Hong Kong on Saturday, before facing Yokohama FM in the J League World Challenge in Yokohama on Wednesday. They will commence their Premier League title defense at home against Bournemouth on August 15.
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