Interpretation of the "2024 Social Responsibility Report of China Sports Lottery": Focusing on Responsibility and Regional Collaborative Progress

On July 21, 2025, with the official release of the "1+31" "2024 Social Responsibility Report of China Sports Lottery" (hereinafter referred to as the "Report"), sports lottery centers across 31 provinces (regions, municipalities) simultaneously disclosed their respective social responsibility reports. From compliance governance to risk prevention, from educating on the protection of buyers' rights to building innovative channels, the 31 provincial-level "Reports" comprehensively showcase the practical achievements of sports lottery institutions at all levels in serving the public based on local needs, painting a three-dimensional picture of the responsibilities undertaken by China Sports Lottery.

These 31 provincial-level "Reports" serve not only as an annual "report card" submitted by sports lottery institutions to society but also as a vivid example of social collaborative governance in the new era, documenting the journey of responsibility shared between China Sports Lottery and various sectors of society. They witness the innovative practices adapted to local conditions by China Sports Lottery in different regions and reflect how sports lottery institutions at all levels, grounded in responsibility, promote high-quality development, serve national strategies, and enhance the well-being of the people.

Strengthening the Foundation of Compliance Management and Building a Solid Collaborative Governance Defense Line

"A straight ruler cannot make a square; an incorrect compass cannot make a circle!" Compliance is the lifeline of industry development and the premise of responsible action. China Sports Lottery consistently adheres to compliance operational standards and regularly advances the establishment of compliance management systems. Sports lottery institutions at all levels nationwide continuously strengthen inspections and verifications of sales agents, conduct compliance training for personnel, and integrate system improvements, inter-departmental collaboration, and risk assessments to build a comprehensive prevention network covering the entire lottery sales chain.

The report from Sichuan Province indicates that the Sichuan Sports Lottery Center maintains a "zero tolerance" policy towards violations in sales practices. By improving management systems for physical channels and behavioral norms for personnel at all levels, establishing a negative list for responsible lottery practices, implementing large purchase reservations, clarifying risk prevention responsibilities, and enhancing supervision and inspection, they effectively improve risk prevention capabilities and awareness of responsible lottery concepts. In terms of compliance training, Sichuan Sports Lottery organizes centralized learning, internal training, and legal education briefings for staff and agents, promoting the normalization and institutionalization of legal education. During major events, targeted warnings of typical cases are issued, and undercover inspections are conducted to urge sales agents to adhere to compliance sales standards. Additionally, centers in Mianyang, Luzhou, Zigong, Deyang, and other areas actively conduct seminars on protecting minors, campus public welfare micro-lectures, and theme promotion weeks, implementing measures to protect minors and fully demonstrating the social responsibility of the sports lottery.

Jointly Combating Illegal Lotteries and Strengthening the Protection Network for Buyers' Rights

"A single thread cannot form a line, and a single tree cannot form a forest." Protecting buyers' rights requires the concerted efforts of multiple parties. As an important part of national public welfare, the sports lottery bears the crucial mission of raising funds for public welfare. In 2024, sports lottery institutions at all levels continued to focus on protecting buyers' rights, collaborating with public security, industry and information technology, and internet information offices to rigorously combat illegal lotteries and prevent fraud, striving to create a positive, healthy, and safe purchasing environment.

The report from Anhui Province shows that the Anhui Sports Lottery Center held a seminar with public security agencies to explore establishing a consultation mechanism for joint efforts against illegal lotteries between lottery sales institutions and public security. The Huainan sub-center invited anti-fraud personnel from the police to conduct anti-fraud training for agents and simultaneously carried out the "Police and Lottery Collaboration Against Fraud" promotional campaign. The Chizhou sub-center collaborated with public security to promote the "Advocating Rational Purchasing, Staying Away from Illegal Gambling, and Building a Strong Safety Line" campaign. Through various measures of police-lottery collaboration and joint governance, they effectively raised buyers' awareness of fraud prevention, solidifying defenses to protect the public's finances.

Multi-functional Upgrades in Channel Construction, Enhancing the Purchasing Experience

"Matters benefiting the people must be pursued diligently." The essence of channel innovation is to bring services closer to people's lives. Physical channels are the cornerstone of the healthy development of the sports lottery and an important carrier for implementing the concept of responsible lottery practices. During the renewal and upgrade process of lottery sales outlets in 2024, sports lottery institutions in various regions actively created the "Lottery+" operational model, integrating lottery sales, entertainment, social interaction, convenient services, and public welfare practices into a multi-functional platform, showcasing a new development trend of "integration, convenience, and innovation."

The report from Henan Province indicates that the Henan Sports Lottery Center actively lays out new development tracks, establishing 150 characteristic demonstration shops across the province, innovatively creating operational models such as "Lottery+Agricultural Assistance," "Lottery+Culture and Tourism," and "Lottery+Sports," continuously enriching the functions of sales outlets. Among them, the Nanyang sub-center and the Nanyang Culture and Tourism Group jointly launched a "Lottery+Culture and Tourism" co-branded annual travel pass; the Anyang sub-center developed a "Lottery+Oracle Bone Script" themed shop, becoming a new landmark for cultural dissemination. The Henan Sports Lottery Center also collaborated with professional design institutions to discuss ideas for building characteristic image stores, innovating comprehensively from external image, internal layout to functional expansion, forming a store model that attracts, retains, and delights customers, providing a more comfortable and convenient purchasing experience for buyers.

Actively Advocating Rational Purchasing and Intervening in Irrational Behavior

"Treating existing illnesses is important, but preventing future ones is crucial." Guiding rational purchasing is the cornerstone of high-quality development in the lottery industry. China Sports Lottery continues to strengthen education on protecting buyers' rights, focusing on the dissemination of rational purchasing knowledge and advocating the concept of "rational consumption, within one's means," intervening and guiding irrational consumption behaviors. At the same time, they collaborate with professional psychological counseling service agencies to actively explore and promote innovative models of psychological intervention and behavioral guidance, ensuring the healthy and orderly development of the lottery market.

The report from Yunnan Province shows that Yunnan Sports Lottery has incorporated rational purchasing promotion into its core work system, conducting various promotional activities in sales outlets to help buyers establish rational, self-disciplined, and healthy purchasing concepts. On this basis, Yunnan Sports Lottery collaborates with professional psychological service agencies to jointly conduct psychological counseling and educational work on irrational purchasing, advancing comprehensive intervention efforts based on the behavioral intervention model of "knowledge, trust, and action." Additionally, the "Yunnan Sports Lottery Mental Health Handbook," developed for buyers, conveys the concept of lottery public welfare while advocating healthy and rational purchasing methods. This marks a gradual maturation of psychological intervention paths in the lottery industry and demonstrates a more responsible approach to protecting buyers' rights.

The practices of Sichuan, Anhui, Henan, and Yunnan provinces are merely a microcosm of the achievements of sports lottery centers across 31 provinces (regions, municipalities) nationwide. From the collaborative development of the Beijing-Tianjin-Hebei region to the integrated process of the Yangtze River Delta, from the revitalization efforts in Northeast China to the vast expanse of Western development, China Sports Lottery consistently uses responsibility as a coordinate to actively integrate into the national development strategy. In the future, it will continue to make solid efforts in fulfilling responsibilities and innovating practices, contributing to the modernization of social governance and enhancing the well-being of the people, allowing the essence of responsibility to shine even brighter across the land of China.