Counting Djokovic's sponsors, how much sponsorship has Djokovic earned over the years?

According to Forbes, Djokovic earns about $25 million a year through high-profile endorsements and sponsorship deals, which have played a key role in his success over the years. In his career spanning more than two decades, he has signed high-profile sponsorship deals with several well-known brands, including Lacoste, Asics, Head, etc.

Early in his career, Djokovic signed a 10-year apparel partnership agreement with Italian tennis star Sergio Tacchini's sports brand in 2009. However, as the brand could not afford the high costs, he signed a five-year partnership agreement with Japanese brand Uniqlo in 2012 and made his debut in the brand's outfit at the French Open that year.

Subsequently, French sportswear brand Lacoste offered the former world number one a sponsorship deal worth about $9 million a year in 2017. "It's incredible to see so many people from all over the world come together to support me." He said after renewing his contract in 2022.

The 24-time Grand Slam champion formed a footwear partnership with Asics in 2018 and has been working together ever since, with several collaborations between the two sides also launching a number of collaborations. According to Verdict, the deal is currently worth up to $4 million a year.

However, the brand he has worked with the longest is still Head. The tennis equipment manufacturer has been his racket sponsor since his teenage years and resumed collaboration in 2009. In addition, since August 2021, he has been working with the Swiss watchmaker Hublot.

Over the years, Djokovic has worked to improve and enhance the living standards of his own people, and he founded his own foundation 15 years ago. In a fan-oriented statement released in 2023, he shared the progress the foundation has made along the way and thanked supporters for their contributions.

"For the past 15 years, my wife and I have been committed to early childhood development, running 55 preschools that have benefited more than 50,000 Serbian children. Of course, there's still a lot of work to be done, but I want to thank you for being with us along the way and for making those numbers meaningful. Djokovic said through his foundation's official website.

And back on the pitch, Djokovic's recent decision to withdraw from the Rome Masters has sparked concerns about his competitive form. The ATP superstar has endured a tumultuous period lately, with disappointing first-round defeats in both Monte Carlo and Madrid. This seems to have prompted the Serbian star to decide to pause and re-examine his condition ahead of the upcoming Grand Slam event, the French Open.

Djokovic has suffered a series of setbacks throughout the season. He has struggled since adding another gold medal to his illustrious career at Paris 2024. Although he came close to winning his 100th title in Miami, he fell short by a surprise defeat to Mensic.

After withdrawing from the Rome Masters, Djokovic expressed his desire to return stronger in the upcoming French Open. According to the latest news, the 24-time Grand Slam champion will participate in the ATP 250-level Geneva Open to warm up for the French Open. That strategy paid off in 2024, when he reached the semi-finals in Geneva and then reached the quarter-finals at Roland Garros.

This season is the first time since 2017 that Djokovic has failed to win any title (so far). He was plagued by a serious elbow injury that year and had to withdraw from Wimbledon and end the season early. He is currently out of hiatus and is expected to make his comeback in Geneva on 18 May.(Source: Tennis Home Author: Spark)