The 2025 National Cellar 1573 Luzhou International Tennis Open was grandly opened

On the morning of June 10, the atmosphere of the central court of Luzhou Olympic Sports Park was warm, and the opening ceremony of the 2025 Guojiao 1573 Luzhou International Tennis Open was held here. Jin Disheng, Deputy Mayor of Luzhou Municipal People's Government, Luo Maoxiang, President of Sichuan Tennis Association, Qin Jinggang, Deputy Secretary of Tennis Management Center of Sichuan Sports Vocational College, Ye Jidong, Deputy Secretary-General of Luzhou Municipal People's Government, Liu Zhu, Director of Luzhou Municipal Education and Sports Bureau, Li Yong, Deputy General Manager and Secretary of the Board of Directors of Luzhou Laojiao Co., Ltd., Wang Xinliang, International Silver Medal Referee and other leading guests attended the opening ceremony and witnessed the opening of this feast intertwined with sports and culture with athletes and referees from all over the world.

The opening ceremony kicked off with a warm-up performance full of regional characteristics. "Jiangyang Umbrella Rhyme" shows the charm of Luzhou's traditional culture with smart dancing, and "Changing Face and Spitting Fire" ignites the atmosphere with Sichuan opera.

Li Yong, deputy general manager and secretary of the board of directors of Luzhou Laojiao Co., Ltd., delivered a speech first, saying that the health and fashion of tennis are highly consistent with the brand image of Guojiao 1573 "young, sunny and open". Over the years, Luzhou Laojiao has continued to promote Chinese culture to the world through international sports IPs such as the World Cup and the Australian Open. This event is not only a competitive stage for Chinese and foreign players, but also an important practice for Luzhou Laojiao to fulfill its social responsibilities and help build the city's brand. ”

Liu Fangzhou, the athlete's representative, and Cai Wenfeng, the referee's representative, took an oath respectively, promising to abide by the rules of the event and maintain the spirit of fair competition. Jin Disheng, Deputy Mayor of Luzhou Municipal People's Government, emphasized in his speech: "As an important node city in the Chengdu-Chongqing Economic Circle, Luzhou has vigorously promoted the development of sports in recent years, built first-class venues such as Olympic Sports Park, and cultivated Olympic champions such as Zou Kai and Deng Yawen. This event will further promote the integration of national fitness and competitive sports, and help build a sports power. ”

Finally, the leading guests jointly kicked off the game, marking the official start of the event. After the opening ceremony, a fierce tennis duel began on the scene.

As the title sponsor of the event, Luzhou Laojiao has been deeply involved in sports marketing for many years. From the international debut of the World Cup in Russia and Qatar, to the cross-border cooperation with the Australian Open, golf, skiing and other sports, the brand has continuously deepened its international image through the "sports + culture" model. The holding of the International Tennis Open in his hometown of Luzhou is not only a continuation of its "liquor + sports" strategy, but also reflects the responsibility of state-owned enterprises to feed the local government and promote the integration of culture, sports and tourism.

The Luzhou Municipal Government took the event as an opportunity to show the charm of the city in an all-round way. In addition to the competition at the competitive level, the tourism resources and food culture of Luzhou were also specially introduced, such as the original ecology of Huangjing Old Forest, the scenery of the two rivers in Guanyizui, the unique flavor of Gulin Spicy Chicken and Luzhou Laojiao, outlining the three-dimensional image of "Brewing a Happy City". Deputy Mayor Jin Disheng said that he hoped to attract more tourists to Luzhou through the event and feel the diverse charm of this famous historical and cultural city.

The open tournament attracted 212 players from 35 countries and regions, and the 15-day event will compete in four events, including men's and women's singles and doubles. In addition to the fierce competition, there will also be an intangible cultural heritage culture, special food and carnival activity experience area, so that the audience can deeply experience the regional cultural characteristics while watching the game. This grand event, which integrates sports competition, cultural exchange and city display, will not only bring a visual feast to tennis fans, but also become another shining business card for Luzhou to go international.