First of all, I want to thank Toutiao for giving me an article that received over 900,000 impressions. However, the views barely exceeded 200, and the earnings were zero, making it all a waste of effort. What I don't understand is why, despite such high impressions, no one clicked to read it? What could be the reason?

Secondly, another article received over 700,000 impressions, with views surpassing 60,000, but the earnings just crossed 21 yuan.

For many creators, what is the relationship between earnings and impressions? It seems unrelated, as shown in the image below, right? Is it only related to views? Creating is so difficult! In the image below, the views are nearly 230,000, with earnings of 622. However, in the previous section, with 63,000 views, the earnings were only around 21, a nearly tenfold difference. What should one do to increase earnings?